"Leadership is not position, it's moral authority.Moral authority comes from following universal and timeless principles like honesty, integrity and treating people with respect.” Asia is dedicated to providing the best service to its clients or rather what we prefer to call them “Business Partners”. Please meet those who oversee Asia’s values and principles:
MANAGEMENT
Waddah Bassmaji
Mr. Waddah is the driving force of ASIA Prime.
He is a Civil Engineering graduate from Beirut Arab University with over 25 years of experience in MENA region in the fields of engineering and contracting.
In addition to being the managing director & owner, Mr. Waddah is the founder and chairman of five other companies in his group:
- Unesia Aluminium Contracting,
- Steel House Construction,
- MEPCO Electro Mechanical Works
- Unesia Interior
- Aegis Roofing Company
Hassan Tawbeh
Mr. Hassan, our general manager, joined Asia back in 2008. He earned his Bachelor Degree of Civil Engineering from Beirut Arab University. Throughout his 20+ years’ experience, he has worked on a number of the largest projects in the GCC region.
Abdul Karim Aboghode
Mr. Abdul Karim joined Asia Prime in 2008. He graduated from Aleppo University and has more than 35 years of professional experience in management and administration.
Rawad El Masri
In 2018, Mr. Rawad joined Asia as an integral part of our business development team. He received his Bachelor’s in Civil Engineering from Beirut Arab University. Mr. Rawad has an extensive background in sales; identifying and developing the relationship with our existing and new clients.
Hussam Aldein Salas
Mr. Hussam joined Asia Prime back in 2007. Mr. Hussam is a Civil Engineering graduate from the University of Damascus. He is well-rounded in the management of our costs and budgeting. His experience extends to engineering projects as well.
Amr Harfoush
Mr. Amr joined Asia in 2018. Mr. Amr completed his Bachelor of Commerce from Tanta University in Egypt. He is a seasoned accounts expert since 2004.